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Retailing and E-tailing © 2015

Chapter 1:
Retail Industry Profile

Chapter 2:
Brick-and-Mortar Retail

Chapter 3:
Nonstore Retail Operations

Chapter 4:
Marketing Research

Chapter 5:
Targeting the Market

Chapter 6:
Merchandise Planning

Chapter 7:
Purchasing and Inventory Control

Chapter 8:
Pricing Strategies

Chapter 9:
Retail Communication

Chapter 11:
Customer Service Strategies

Chapter 12:
In-Store Merchandising

Chapter 13:
Online Merchandising

Chapter 14:
Creating an E-tail Website

Chapter 15:
Retail Management

Chapter 16:
Working as a Team

Chapter 17:
Ethics and the Law

Chapter 19:
Preparing for a Career

Chapter 20:
Job Applications and Interviews