Retailing and E-tailing © 2015
Unit 1: Retailing
Chapter 1:
Retail Industry Profile
Chapter 2:
Brick-and-Mortar Retail
Chapter 3:
Nonstore Retail Operations
Unit 2: Marketplace Strategy
Chapter 4:
Marketing Research
Chapter 5:
Targeting the Market
Unit 3: Product, Place, and Price
Chapter 6:
Merchandise Planning
Chapter 7:
Purchasing and Inventory Control
Chapter 8:
Pricing Strategies
Unit 4: Promotion
Chapter 9:
Retail Communication
Chapter 11:
Customer Service Strategies
Unit 5: Visual Merchandising
Chapter 12:
In-Store Merchandising
Chapter 13:
Online Merchandising
Chapter 14:
Creating an E-tail Website
Unit 6: Managing the Business
Chapter 15:
Retail Management
Chapter 16:
Working as a Team
Chapter 17:
Ethics and the Law
Unit 7: Retail Careers
Chapter 19:
Preparing for a Career
Chapter 20:
Job Applications and Interviews
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