Marketing Dynamics © 2014
Chapter 1:
Marketing and You
Chapter 2:
Marketing Basics
Chapter 3:
Business Basics
Chapter 4:
Marketing Plan
Chapter 5:
Ethics and Social Responsibility
Chapter 6:
Economic Principles and Systems
Chapter 7:
Market Forces and Economic Indicators
Chapter 8:
Business Cycles and the Role of Government
Chapter 9:
Global Trade
Chapter 10:
Marketing Research
Chapter 11:
Competition
Chapter 12:
Targeting a Market
Chapter 13:
Business-to-Consumer (B2C) Marketing
Chapter 14:
Business-to-Business (B2B) Marketing
Chapter 15:
Products and Services
Chapter 16:
New Product Development
Chapter 17:
Branding
Chapter 18:
Price
Chapter 19:
Price Strategies
Chapter 20:
Place
Chapter 21:
Purchasing and Inventory Control
Chapter 22:
Communication Process
Chapter 23:
Promotions
Chapter 24:
Advertising
Chapter 25:
Visual Merchandising
Chapter 26:
Personal Selling
Chapter 27:
Management Skills
Chapter 28:
Marketing Management
Chapter 29:
Planning for Success
Chapter 30:
Preparing for Your Career
Chapter 31:
Entrepreneurship
Chapter 32:
Risk Management
Chapter 33:
Business Funding
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